1. Know what you’re talking about. It’s painfully obvious when HR writers are out of their league. Stick to what you know, that way you won’t look like a peewee.
2. Speak with conviction. Don’t ask for forgiveness. Don’t tell people you’re not sure. If you’re not sure, don’t write it.
3. Don’t call yourself an expert. Ever. Real experts don’t ever call themselves experts. Have other people call you an expert. As the Spanish say, “It’s not the same to talk of bulls as to be in the bullring.”
4. Know the difference between a blog and an article. You don’t write a “blog” anymore than you write a “newspaper.” They’re articles. Or stories. Or pieces. Or posts. They’re not “blogs.”
5. Write short paragraphs
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